From Venice to Santa Monica
Lock in Production → Tour the Floors
Commercial Infrastructure

a production ecosystem, minutes away.

Located conveniently in Santa Monica, our 57 Windward property also includes production solutions to support any type of brand activation. 1217 2nd St. is our west-side activation hub where we produce content, offer creative services and host from our Gallery showroom. Just a block from the Fairmont Hotel and the Santa Monica Pier.
01

Brand Activations

Promenade-facing glass walls and programmable lighting keyed to a brand palette turn the ground floor into a flagship the corridor can't walk past. Add projection, LED, and stage dressing without touching the architecture.

02

Launches & Premieres

Drop-down cinema screen, raised VIP/DJ platform, Bulthaup B3 kitchen, and a theater lighting system built in. The room arrives configured — the production team arrives to host.

03

Film & Photo Production

Modular steel floors, Strand theater lighting, and 3-phase 400-amp service on every floor. Rig and route cable without cutting drywall; reset between productions without permits.

04

Conferences & Summits

An elevated glass conference room, breakout offices, and an atrium-lit gathering floor — four programmable floors connected by a glass-walled elevator that runs end-to-end.

05

Private Celebrations

Sliding glass walls open onto porcelain terraces with treetop and ocean views. Dinners, receptions, and after-parties move from interior floor to open-air deck without a load-out.

06

Corporate & Pop-Up

Steelcase glass offices, separate electrical meters per floor, and flexible terms make the building a turnkey HQ for a quarter or a season-long retail residency on the ground floor.

Capabilities

The infrastructure most productions build, ready to deploy.

Easily the closest provider for any west-side productions or brand activations. We specialize in executing productions based on three pillars: Brand Activation, Content Solutions, and Creative Services.

Brand Activation
Content Solutions
Creative Services
Four floors, four worlds

Take the Lift.

Our premiere first-floor event space acts as a front-of-house creative activation center. Above are three consecutive floors of commercial infrastructure.

Select a floor
1217 Second Street — Ground Floor Gallery
Ground Floor · The Gallery

Glass-front activation floor.

6,475
Square Feet
10 – 16.5'
Ceilings
14'
Glass Walls
  • Fourteen-foot glass façade with Promenade visibility plus electronic privacy shades
  • Programmable brand lighting, raised VIP / DJ platform, drop-down cinema screen
  • Bulthaup B3 stainless kitchen and a loading dock sized for production rolls
Reserve this floor →
1217 Second Street — Atrium
Second Floor · The Atrium

A daylight column at the center.

7,111
Square Feet
9 – 12.5'
Ceilings
1,100
SF Atrium
  • Porcelain-decked atrium ringed by sliding glass walls and a custom Corian bench
  • Three balconies with treetop views and full theater lighting effects
  • Enclosed elevated glass conference room overlooking the floor
Reserve this floor →
1217 Second Street — Third Floor Offices
Third Floor · The Offices

Production offices with ocean at the back.

6,341
Square Feet
9 – 13.5'
Ceilings
Ocean
Deck Views
  • Three Steelcase glass-enclosed offices plus an executive suite with city and mountain views
  • Sliding glass walls across the entire façade opening to a porcelain ocean-view deck
  • Balcony over the atrium courtyard with glass walls pulling in daylight
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1217 Second Street — Fourth Floor Penthouse
Fourth Floor · The Penthouse

Top floor, open to the sky.

5,120
Square Feet
10 – 13.5'
Ceilings
2
Exec Suites
  • Sliding glass walls across the façade opening to a porcelain deck with sweeping ocean views
  • Two private executive suites — one with city and mountain views, one with ocean views
  • Atrium-side balcony with glass walls and abundant natural light
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The Address

Steps from the ocean, in the heart of the west-side.

1217 Second Street sits inside Santa Monica's BC Promenade District — the most-walked retail corridor on the Westside — with the sand one block away and freeway access minutes from the door.

To the Santa Monica sand and Pier1 block
To Interstate 10 and PCH2 min
Free parking at the adjacent city garage90 min
On-site valet spots in the private basement garage20
Zoning advantage

A district built to host.

The BC Promenade District allows hotel, restaurant, bar, and members-club use without a Conditional Use Permit. Updated city ordinances have relaxed rules on alcohol and food service, restaurant size, commercial conversion, and signage.

Parking is not required in the district — and the building brings its own. For production, the regulatory load is unusually light: permits clear faster, food and alcohol service stand up cleanly, and sponsor signage carries less friction than the rest of the Westside.

Request the full deck →
The space

Walk through it.

Atrium view
First floor
Fourth floor deck
Third floor back
Sliding doors penthouse
First floor open
Looking into the atrium
The Specs

Built-in systems, floor by floor.

The infrastructure already installed in the building — engineered, mapped, and powered for production-day load.

01

Modular Steel Flooring

Floors 2, 3, and 4 route cable and rigging beneath the surface. Reconfigure between productions without construction or a permit cycle.

02

Theater Lighting

Programmable Strand theater lighting system with LED throughout, mapped to brand color spaces and recallable cue by cue.

03

3-Phase 400-Amp Power

Heavy power on every floor with separate electrical meters per floor. LED, projection rigs, and lighting run simultaneously without contention.

04

Glass-Walled Elevator

Atrium-side glass elevator connects all four floors plus the basement loading dock — passenger flow and freight on the same shaft.

05

On-Site Parking

Private basement garage with 12 self-park or 20 valet spots, plus direct loading-dock access — a rarity in downtown Santa Monica.

06

Bulthaup Kitchen

Built-in Bulthaup B3 stainless kitchen on the ground floor for catering, hospitality, and on-set production meals.

Good to know

Questions, answered.

Can I rent a single floor, or only the full building?
Both. Each of the four floors operates as a self-contained venue with its own light, ceiling height, and terrace. Book one floor for an intimate evening or take all 34,000 SF for a multi-day production. The inquiry form below asks for scope so we can propose the right footprint.
What kinds of productions does the space host?
Brand activations, product launches and premieres, film and photo shoots, conferences and summits, private dinners and celebrations, pop-up retail residencies, and turnkey corporate offices. The programmable lighting, modular floors, and built-in kitchen make the switch between formats fast.
Is there parking and loading access?
Yes. A private basement garage holds 12 self-park or 20 valet spots with direct loading-dock access. The adjacent city garage offers free parking for the first 90 minutes. Parking is not required in the Promenade District, so logistics are unusually simple for downtown Santa Monica.
Can we serve food and alcohol?
Yes. The BC Promenade District allows restaurant, bar, and members-club use without a Conditional Use Permit, and recent ordinances have relaxed rules around food and alcohol service. The ground floor includes a Bulthaup B3 kitchen for catering and hospitality. We'll walk you through permitting for the specific event.
What production infrastructure is built in?
Programmable Strand theater lighting with LED throughout, 3-phase 400-amp power with separate meters per floor, modular steel flooring on floors 2 – 4 for cable routing and rigging, a drop-down cinema screen, a raised VIP / DJ platform, a glass-walled elevator, and a large loading dock. Most productions arrive with far less to bring in than they expect.
Does the production team come with the venue?
Both options are available. The in-house production team handles creative direction, lighting design, fabrications, projection, LED signage, immersive content, and video recording services — with content-bundled packages for any project they produce. Venue-only bookings are supported. The integrated package is generally the better margin on multi-day or multi-deliverable projects. Production support can be requested for jobs outside of our venue system; we support the entire west side, filling a much-needed gap in the studio space just a block from 3rd St. Promenade.
How do I get pricing and availability?
Send the details in the inquiry form below and you'll receive availability, a tailored quote, and the full floor-plan deck. Most inquiries hear back within one business day. We can send back an estimate based on exactly what you need.
Lock in Production

Tell us about your production.

Share your dates and scope and we'll come back with availability, pricing, and the full floor-plan deck — usually within one business day. Private walkthroughs available by appointment.
Visit
1217 Second Street, Santa Monica, CA 90401
Email
events@57windward.com
Call
(917) 364-5639
By submitting you agree to be contacted about your project. We never share your details.